About Innovoke

About innovoke

Innovoke creates raw, contemplative streetwear rooted in self-expression and real-life storytelling. Each design crafted to spark reflection, confidence, and authentic self-alignment.. not just worn, but lived.

Our mission

To inspire and empower people of all ages to trust the creativity already within them.

Innovoke means to create, capture and inspire. We’re a brand created by and for inquisitive souls who create out of a sense of survival, advocate for others amidst their own hustle and thrive on motivating those they encounter along their journey.

Although we may fall under the category of streetwear, we believe that our designs transcend that label and can be worn by anyone, from students to exec's.

Innovoke video series

Channel Your Catalyst – An Innovoke Film

Channel Your Catalyst is about listening to the quiet signal inside you — the creative spark that refuses to be ignored. It’s about honoring your inner truth instead of waiting for external permission. Innovoke was built on that idea: when you channel what’s already within you, everything begins to align.

Check out the full series on Youtube

the story and history, as told by the founder

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the story and history, as told by the founder

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the story and history, as told by the founder

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the story and history, as told by the founder

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the story and history, as told by the founder

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the story and history, as told by the founder

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In the beginning

Innovoke is not just a brand to me, it represents my truth. I've always been captivated by the act of creating - whether it was drawing, attempting skateboard tricks or putting together my outfits as a kid. I discovered how easy and automatic it was to connect with others through different forms of creative expression - artwork, graffiti, music, and fashion. 

I distinctly remember being mesmerized by the album cover art on my mom's vinyl records, such as Alice Cooper's Welcome to My Nightmare with insects crawling all over it. This moved me, what did these graphics and images mean? It just connected to me and made me feel! My need to create always remained strong, even having an Innovate sign on my desk at my first out of school job that served as my north star, constantly asking myself what I could create or do unique and differently.

Designing for innovoke

After some soul searching, I decided to create something myself. I turned up my internal volume, started listening to my true calling, and began taking action. I combined the 2 inspirational words, Innovate and Evoke, which became my creation of Innovoke. It took me years to tap into my passion for art, music, and fashion, but I finally did it. Innovoke is a fashion brand aimed at connecting like-minded creatives, motivating and inspiring to CHANNEL YOUR CATAYLYST® or your passion. This is not just a tagline, this is our mantra and way of life.

The inspirations

As a creative, I have a passion for designing pieces that communicate positivity and authentic messages. One of my first and fav designs is "Spread Love", simple but bold and spares no one. Additionally, I'm always inspired by music and its lyrics, leading me to create music lyric influenced designs (or VisuaLyric #1 Tee), my "Visual Interpretation" of Biggie's lyrics in "Juicy". I also find inspiration in music videos, with my latest project being a design based on one of my fav's - Method Man and Mary J. Blige's "All I Need" video (stay tuned)...

In the beginning

Innovoke is not just a brand to me, it represents my truth. I've always been captivated by the act of creating - whether it was drawing, attempting skateboard tricks or putting together my outfits as a kid. I discovered how easy and automatic it was to connect with others through different forms of creative expression - artwork, graffiti, music, and fashion. 

I distinctly remember being mesmerized by the album cover art on my mom's vinyl records, such as Alice Cooper's Welcome to My Nightmare with insects crawling all over it. This moved me, what did these graphics and images mean? It just connected to me and made me feel! My need to create always remained strong, even having an Innovate sign on my desk at my first out of school job that served as my north star, constantly asking myself what I could create or do unique and differently.

Designing for innovoke

After some soul searching, I decided to create something myself. I turned up my internal volume, started listening to my true calling, and began taking action. I combined the 2 inspirational words, Innovate and Evoke, which became my creation of Innovoke. It took me years to tap into my passion for art, music, and fashion, but I finally did it. Innovoke is a fashion brand aimed at connecting like-minded creatives, motivating and inspiring to CHANNEL YOUR CATAYLYST® or your passion. This is not just a tagline, this is our mantra and way of life.

The inspirations

As a creative, I have a passion for designing pieces that communicate positivity and authentic messages. One of my first and fav designs is "Spread Love", simple but bold and spares no one. Additionally, I'm always inspired by music and its lyrics, leading me to create music lyric influenced designs (or VisuaLyric #1 Tee), my "Visual Interpretation" of Biggie's lyrics in "Juicy". I also find inspiration in music videos, with my latest project being a design based on one of my fav's - Method Man and Mary J. Blige's "All I Need" video (stay tuned)...