In August 2025, Innovoke was deeply honored to be invited to lead a Youth Empowerment Workshop at The Felix Organization’s annual Camp Felix in Kent, Connecticut, the emotional crescendo of a year’s worth of fundraising and collective effort to give children in foster care a transformational summer camp experience.
Within this inspiring setting, Innovoke delivered a hands-on Branding 101 workshop designed to show campers that branding isn’t just about logos, it’s about identity, story, and choice. Using iconic brands like Nike and Apple as real-world examples, campers explored how purpose, consistency, and belief shape powerful narratives. The experience culminated in a live creative activation, designing their own hats, where ideas, values, and self-expression came to life.
Woven throughout the workshop were my motivational “Gem Drops”, simple, empowering mindset tools meant to remind each camper that no matter their circumstances or where they come from, they always have the power to choose how their story unfolds. Being entrusted with this moment at Camp Felix was both humbling and energizing, reinforcing Innovoke’s mission to use creativity as a catalyst for confidence, self-worth, and possibility - championing every young person to boldly Channel Their Catalyst.
I look forward to many more future Innovoke x Felix collaborations to help bring awareness and empower these beautiful souls!
